An old watering hole in Redfern will debut its new look and design following a $2 million refurbishment from The People, a new hospitality group. Once The Norfolk Hotel on Cleveland Road re-opens, it’s expected to get people talking, especially the millennials.
The transformation of The Norfolk Hotel will be completed by the end of May 2021 with the pub set to re-open in early June. A few months later, its six rooms will begin accepting accommodations that will appeal to digital natives like YouTubers, podcasters, TikTok users, and young people who value co-working spaces or a good recording space with a refreshing design and cutting edge audio-video facilities.
Paul Schulte and Andrew Taylor, the co-founders of The People, have the millennials in mind when they started redeveloping The Norfolk Hotel, owned by George Confos. The partners said that the younger generation has been looking for an affordable hangout that also ticks all of the boxes when it comes to lifestyle perks and the coolness factor.
The pub itself will have something different as frequent patrons won’t have to use a credit card to open up a tab. Instead, they will have to register for an account that will exclusively run on a new app made for The People. This new system will also be used for the accommodation at The House, the hotel’s upper floor, and the other restaurants under the hospitality group’s management.
The Norfolk Hotel is The People’s first redevelopment. The group is also transforming Camelia Grove Hotel in Alexandria, the Kurrajong Hotel in Erskineville, and The Exchange Hotel in Balmain. The idea is to change these old hotels into boutique accommodations or hang out without the five-star price tag.
To keep taps of the opening of The Norfolk Hotel, bookmark their website. The social media pages will follow after the group re-establishes the pub.