A new S’wich location opened in Redfern on 6 June 2025, marking the brand’s expansion from Bondi with a fresh lineup of sandwiches, salads and exclusive offerings.
Background and Expansion into Redfern
S’wich launched its second store in Redfern’s Wunderlich Lane on 6 June 2025, following the success of its original Bondi outlet which opened in 2022. Founded by childhood friends Jordan Abram and Jay Fink, the brand began as a three-week pop-up in Bellevue Hill in 2019 before transitioning into a permanent fixture on Sydney’s sandwich scene.
The Redfern branch joins a precinct known for its mix of dining and culture, located next to venues like Olympus Dining. The decision to expand into Redfern was guided by its sense of community and alignment with other independent operators.
New Location, Expanded Menu
The Redfern venue introduces several new items not found at the Bondi store. These include the Le Boof, featuring house-roasted wagyu topside, and the Spring Chicken, made with Bannockburn free-range chicken on AP Bakery’s fenugreek and sesame sourdough. The same chicken also features in the Core Crunch salad, served with fresh vegetables and honey walnut topping.
While the original bread options from Sonoma and Wholegreen remain available, the AP Bakery sourdough is a new addition exclusive to this location. Bondi’s signature items such as the S’wich Schnit, Our Caesar, and Baby, Baby are also included on the Redfern menu.
Venue Design and Daily Service
Studio Shand designed the new fit-out, incorporating steel bars, curved surfaces, and a red interior palette. Seating includes indoor booths and a laneway-style alfresco area for 40 diners. The atmosphere is enhanced by artworks and a three-metre light sculpture by Newcastle artist Amy Vidler, along with music from a restored 1970s hi-fi system.
The Redfern store is open seven days a week from 11 a.m. to 9 p.m. and serves its full range of offerings during standard hours. Items such as fries, previously available only after 3 p.m. at Bondi, are now available throughout the day.
Opening Weekend Promotions
To mark its launch, the Redfern store offered the first 50 customers each day a free AP choc chip cookie and gelato from Messina. The opening weekend also featured live jazz and exclusive merchandise, including limited-edition caps and a collaborative olive oil release.
Looking Ahead
With its launch in Redfern, S’wich brings an expanded menu, new local collaborations and a continuation of its original offering to a growing cultural precinct. The Redfern branch maintains the brand’s focus on accessible dining in a designed space, open daily for locals and visitors.
Published 10-June-2025