The owner of “the greatest convenience store in Sydney,” Hazem Sedda, has made a bold move that has left customers raving about his establishment in Redfern.
Known for its selection of rare and limited edition snacks and beverages, the Redfern Convenience Store has become an icon. Now, the store’s legacy has been immortalized in a new song titled “The Greatest Convenience Store on Earth,” which was released on Spotify last Friday.
The 3-minute and 56-second electronic pop bop, composed and performed by Mr Sedda, has garnered instant success and admiration from customers. Mr Sedda, who has gained Instagram fame for his infectious personality and boundless positivity, expressed his joy over the song’s reception.
“Since we started playing the song last Friday, customers have walked in and used their phones to Shazam the song,” he said. “The smile and the reaction when people start dancing to it – it makes me so happy.”
The lyrics of the song pay homage to the store’s meticulously curated product list, which includes cult American candies, cereals, and nearly a dozen varieties of Cheetos. Redfern Convenience Store has been a pillar of the community since its establishment in 2001 by Sedda’s father, Ali Ata, who immigrated to Sydney from Palestine. The store has never missed a day of trade throughout its 22-year legacy, a testament to the dedication and hard work of the Sedda family.
The Redfern Convenience Store has not only earned a loyal customer base but has also become a beloved fixture in the local community. Mr Sedda has witnessed customers grow up, move away, and return to visit both him and the store. It has become a tourist attraction, drawing visitors from both within and outside of Redfern.
The store has even hosted birthday celebrations for some of its patrons. He attributes the store’s success to his strong customer relationships, convenient opening hours, the store’s appearance, and friendly customer service.
The popularity of Redfern Convenience Store received a significant boost when Sedda’s close friend, radio host Ben Fordham of 2GB, encouraged him to create an Instagram page in 2015. Since then, the store’s Instagram account has garnered thousands of followers, including notable figures like Annabelle Crabb of the ABC, American singer Slayyyter, and Australian DJ duo Peking Duk.
Mr Sedda regularly features “customer of the day” posts on the account, showcasing happy shoppers with their unique and delightful purchases. The Instagram page has not only increased the store’s local profile but has also allowed Sedda to launch an online shop and expand the business further.
“I’m really proud of what I’ve achieved,” Hazem said. “I’ve changed something from a corner store to a destination for people that travel to Australia, not just the local Redfern people.”
“It’s become an icon of Redfern and it makes me really happy to think of creative ideas to keep people happy.”
@redfern_convenience_stor Hello everyone, we created a song for our customers to enjoy their time in the store while they are shopping 🛒. To make a smile on their faces and to give our customers a different experience than anywhere else on the world. It was unbelievable to hear my mate @benfordham9 announcing our Redfern Convenience Store song 🎵 not only on his instagram account, not only to his work colleagues, he announced to all the people in Australia via the number one radio station @2gb873 !!!YES it is available now on Spotify .. we hope that our song will make a bigger smile on your faces . Hazem Sedda . #redfern #redfernconveniencestore #redfernnow #redfernhood #redfernlyf #redfernsydney #dreamcometrue #dream #food #foodlover #foodie #foodies #bestfood #friend #like4like #hazemisalegend #walloffame #follwer #follwers #customers # customer #2gb873 #radio #song #spotify ♬ original sound – Redfern Convenience Store
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Published 29-June-2023
