Redfern e-bike store Fonz Moto successfully shifted gears to overcome lockdown challenges and ended 2021 with a milestone achievement — selling out the entire NKD e-Bike inventory at its Redfern micro-factory despite the challenging business climate!
Fonz Moto, which launched its first models in 2014, originally planned to move its e-bike production to South Australia in early 2020. However, COVID-19 forced its owner, Michelle Nazzari, to reassess her business plan. With pandemic restrictions in place, supply chain challenges and distribution issues were sure to greatly impact the business.
So, Michelle decided to turn its Redfern headquarters into an “urban micro-factory,” ramping up their partnership with local suppliers to lessen any problems with sourcing the lithium-ion cells and chips used for their motorbike battery packs.
As a result, Fonz Moto was able to improve its production, completed 100 NKD e-bikes from its small warehouse/store in Redfern. By December 2021, every NKD from the lot was sold!
At the same time, Fonz Moto is also patting its back as its business can still reinforce an all-Australian philosophy. NKD e-bikes, its flagship product, has already received its ‘Proudly Australian-Made’ certification.
The Redfern facility can complete about 20 e-bikes in a month but Michelle said they are looking for a bigger venue closer to their headquarters as part of their expansion plans.
“We are privileged to be headquartered within Redfern, a culturally rich and diverse place with strong community ties. The Gadigal People of the Eora Nation are the traditional custodians of the land on which we are now located. We pay our respects to Indigenous Elders, past, present and emerging and dream of a shared future together.”
Learn more about Fonz Moto by checking its online shop or following updates on its Facebook page.
