Ferrari Sydney, part of the McCarroll group, just finished a big renovation of its headquarters in Waterloo, Sydney. The grand opening of the flagship Australian dealership lasted for two days, promising an exciting new experience for fans of the famous car brand.
The newly renovated facility brings together excellent guest services and a classy Italian style. It has an atelier, private meeting rooms, and a fancy lounge area. Moreover, it now displays both Ferrari and Maserati.
It became a Ferrari dealership back in November 2009 when Ateco Automotive, the importer at that time, moved its multi-franchise operation. Since then, the location has been a special place for Ferrari fans.
Simon McCarroll, the owner and dealer principal, shared his excitement about taking Ferrari to the next level in Sydney. He mentioned how the new showroom is all about satisfying the passion for Ferrari and proudly offering a showroom and workshop that matches the greatness of the Prancing Horse in Australia.
In 2009, the $32 million building in Waterloo became the new headquarters of Ateco Automotive, replacing their previous offices in Homebush. This five-level building included underground car parks whilst the top floor is where Ateco and EAI offices are located.
Ateco’s used-car showroom for Ferrari and Maserati, along with the workshops and parts area for Maserati, was situated on the first floor, whilst the Ferrari workshop and parts departments were on the ground level.
The Waterloo site expanded Ateco’s business significantly, with larger parts and service areas than their previous location. It also served as the dealership for Ferrari and Maserati in Sydney following the closure of Italia Motori, which was co-owned by Ateco and Tony Graziani.
In 2013, Ferrari regained its distribution rights from EAI and Ateco, appointing Herbert Appleroth as CEO. He was later succeeded by Jan Hendrik Voss as the current Ferrari Australasia president.
With its recent transformation, Ferrari Sydney’s dealership sets a high standard for excellent cars in Australia. Visitors can now have a sophisticated and exclusive experience whilst exploring the fascinating world of Ferrari and Maserati.
